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For decades, it’s been a riddle in banking: how do you build a sustainable and profitable business serving low and middle-income consumers? Sixteen years ago, Chris Britt, then chief product officer at Green Dot, believed he’d discovered the answer—direct deposit of paychecks. <br/><br/>Green Dot was selling prepaid debit cards to cash-strapped Americans without traditional bank accounts, and Britt saw that customers who had their paychecks automatically deposited into their Green Dot accounts used the card to pay virtually all their expenses. With each debit card swipe, Green Dot pocketed part of the interchange fees–the 1% to 2% charge merchants pay to accept debit and credit cards.<br/><br/>“The people on direct deposit were clearly the whales of the business,” says Britt, 51, the cofounder and CEO of Chime, the nation’s largest digital-only bank with $1.5 billion in annualized revenue and seven million customers using its cards for $8 billion a month in transactions.<br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/jeffkauflin/2024/05/03/exclusive-the-inside-story-of-chime-americas-biggest-digital-bank/?sh=4f40891cfb0d<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

How Chime Became America's Biggest Digital Bank

⏲ 5:16 👁 19M

Office of Information and Technology

#TalkingTech – #DigitalVA’s Journey to 99.99% Service Uptime

⏲ 39 minutes 55 seconds 👁 106

Strange Loop Conference

\"Uptime 15,364 days - The Computers of Voyager\" by Aaron Cummings

⏲ 40 minutes 5 seconds 👁 170.3K

NASA's futuristic solar sail technology prototype is getting ready to launch to space this year. Like a sail on the ocean propels a boat with the wind, this space sail is meant to propel payloads by harnessing the pressure of sunlight.<br/><br/>Credit: NASA Ames Research Center

NASA's Building A Solar Sail To Propel Space Exploration

⏲ 1:33 👁 6.5M

Siemens Knowledge Hub

Uptime Anytime - The Case Story

⏲ 3 minutes 15 seconds 👁 74.3K

Drupal Association

DrupalCon Seattle 2019: Getting to 99.99% Uptime: Disaster Recovery and Pantheon

⏲ 43 minutes 51 seconds 👁 70

The editors of Australia's leading regional newspapers have a message for their social media followers: don't rely on an algorithm to show you real news, support trusted local news.

How you can support the news you trust

⏲ 1:30 👁 27.2M

Techno Tim

Meet Uptime Kuma, a Fancy Open Source Uptime Monitor for all your HomeLab Monitoring Needs

⏲ 25 minutes 23 seconds 👁 67.5K

CBS News

What to know before buying a timeshare

⏲ 3 minutes 34 seconds 👁 14K

SpaceX has no \

Elon Musk insists AI will not be used by SpaceX in the near future

⏲ 0:54 👁 16.3M

David Tippett

The Cyberdeck I Wish I Could Recommend | The uConsole by Clockwork Pi

⏲ 12 minutes 2 seconds 👁 27

IBM Technology

Observability vs. APM vs. Monitoring

⏲ 9 minutes 41 seconds 👁 72.3K

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