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Eva Mendes put Hollywood on hold a decade ago to raise a family with Ryan Gosling. Now the 50-year-old actress is reemerging as a cleaning-supplies entrepreneur, and dishes on why doing dishes is her happy place. <br/><br/>To get to this blissful place in her life—where she spends most evenings finding happiness over the kitchen sink in her Southern California home, where she lives with 43-year-old actor Ryan Gosling and their two daughters—took years of hard work, a gene she says she got from her Cuban immigrant mother. From the time Mendes was a little girl, her mom would explain that freedom is when you make your own money.<br/><br/>Since performing in her last movie, 2014’s “Lost River,” Mendes has become a mother, fashion designer, children’s book author and the co-owner of a successful home cleaning goods startup, Skura Style. After taking an ownership stake in 2022, Mendes has helped Skura—which was founded in 2017 by Linda Sawyer and Alison Matz—expand its marketing reach and has even dabbled in product design. Forbes estimates the business brought in $7 million in revenue last year and is on track for $20 million in 2024.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/lifestyle/<br/><br/>0:00 Introduction<br/>0:31 “Freedom is Making Your Own Money”<br/>1:59 Becoming an Actress<br/>3:13 Hollywood: Expectation vs. Reality<br/>5:14 Business Isn’t Personal<br/>6:10 Working With Ryan Gosling<br/>6:41 Eva’s Most Challenging Role<br/>8:10 Taking a Break from Hollywood<br/>10:08 Motherhood is Creativity<br/>11:19 Joining Skura Style<br/>14:01 The Female Founder Space<br/>15:44 What Makes Skura Style Special<br/>18:20 Eva’s Newest Role: Co-Owner<br/>19:26 Eva Mendes X Skura Style Collection<br/>22:00 What’s Next for Skura Style<br/>23:20 Eva’s Legacy<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Eva Mendes Drops Hollywood To Build Her Cleaning Empire | Forbes
⏲ 24:7 👁 12.4M
Adam Erhart
7 Effective Marketing Strategies for 2024 (TIPS, TRICKS & TACTICS)
⏲ 22 minutes 20 seconds 👁 489.5K
Wuhoo Digital
What is Social Media Marketing in 2 minutes.
⏲ 2 minutes 27 seconds 👁 153.9K
You know that social media marketing is important for your business. Maybe you’re already doing it, or maybe you’re looking for the best way to get started. Good news: the folks at Constant Contact have created a simple collection of guides to get you building online social connects fast, in a way that’s super easy. Start with the Social 101 video by clicking the image above, or go ahead and jump right into any chapter you want.
Social Media 101, from Social Media Quickstarter
⏲ 76 sec ✓ 15-Jun-2011
President Biden unveiled plans to enact immediate and significant restrictions on migrants seeking asylum at the US-Mexico border in an effort to gain control of the situation and neutralize immigration as a political issue before the November elections. The restrictions would take effect when border encounters exceed 2,500 per day, a threshold expected to be reached immediately. Migrants who do not express fear of returning home would be subject to quick expulsion, while those who do would face a higher screening standard to pursue limited humanitarian protections. Former President Donald Trump criticized Biden on social media, accusing him of having \
Biden Unveils Immediate Border Restrictions to Tackle Immigration Crisis. Trump Says President 'Totally Surrendered Our Southern Border.'
⏲ 0:47 👁 780K
Children must be 13 to create social media accounts but a Change.org petition calls for the Australian government to raise the minimum age to 16.
Should children under 16 be banned from social media?
⏲ 2:0 👁 3.7M
You can get this template from http://goo.gl/Ev5siEnnThis is an Adobe After Effects video template in which you can edit the displayed texts, logo and customize it the way you want. In Depth video tutorial is provided. Voice over is also included in the purchase file. nnnMain Features are: nnEdit all the textsnChange to any color themen1080p and 720p render versionsn2 Mins LongnSuper Fast RendernContains 18 mins long Video Tutorial targeted for basic usersnCS4 and abovennPerfect For:nnContent Ma
Content Marketing Explainer
⏲ 1 min 12 sec ✓ 05-Sep-2013
Mafia's Unexpected missus Full
Mafia's Unexpected missus Full
⏲ 1:21:15 👁 435K
#sarimburneytrust #SarimBurney #breakingnews <br/><br/>Major Development in Social Activist Sarim Burney Case<br/>
Major Development in Social Activist Sarim Burney Case
⏲ 0:50 👁 9M
Create a video like this for free herehttps://www.renderforest.com/template/digital-media-agency-packnnDigital Media Agency Pack is just made for those who have a website and want to increase visits. You can easily take your business to the next level. More than 40 interactive scenes of graphic design, mobile and web development, social media, online payments and email marketing, video, image holders and many more are included. Promote your app, service, product, website or even the whole comp
Digital Media Agency Pack
⏲ 1 min 34 sec ✓ 30-May-2017
Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 535K
The Star's exclusive interview with USANA CEO Jim Brown and CCO Brent Neidig about the brand and how direct selling has evolved since they started 32 years ago.<br/><br/>USANA top executives were in Malaysia for the first ever USANA Live 2024 Asia Pacific Convention in Kuala Lumpur.<br/><br/>WATCH MORE: https://thestartv.com/c/news<br/>SUBSCRIBE: https://cutt.ly/TheStar<br/>LIKE: https://fb.com/TheStarOnline<br/>
The evolution of direct selling
⏲ 31:33 👁 3.5M
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