_emarketer-interview-with-b-bonin-bough-of-mondelz-international.jpg "eMarketer Interview with B. Bonin Bough of Mondelēz International from mondelez digital Video Screenshot Preview")
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⏲ Duration: 1 min 37 sec
✓ Published: 08-May-2014
✓ Published: 08-May-2014
Description:
B. Bonin Bough is responsible for leading the company’s digital, TV, print and outdoor media strategies and for developing partnerships and internal capabilities that support those strategies. In this role, Bough spearheadedMobile Futures, a first-of-its-kind program that partners Mondelēz brands with mobile startups. He has also played an integral role within the brand teams that devised the Oreo Daily Twist program, Oreo Super Bowl commercial and real-time activations.
B. Bonin Bough is responsible for leading the company’s digital, TV, print and outdoor media strategies and for developing partnerships and internal capabilities that support those strategies. In this role, Bough spearheadedMobile Futures, a first-of-its-kind program that partners Mondelēz brands with mobile startups. He has also played an integral role within the brand teams that devised the Oreo Daily Twist program, Oreo Super Bowl commercial and real-time activations.
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