_connect-the-dots-the-path-to-conversion-and-roi.jpg "Connect the Dots: The Path to Conversion and ROI from rkg Video Screenshot Preview")
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⏲ Duration: 32 min 58 sec
✓ Published: 26-Jul-2013
✓ Published: 26-Jul-2013
Description:
Understanding how your online display campaigns perform and your customers’ path to purchase is critical to optimizing your investments. However, with the flood of available data it can be difficult to separate the signal from the noise. To fully understand how to measure your campaigns, it is important to clarify existing measurement shortcomings and then determine which metrics to focus on to drive ROI.nnIn this webinar, Jerome Crochat, Quantcast's Senior Product Manager, and Michelle Ulizio
Understanding how your online display campaigns perform and your customers’ path to purchase is critical to optimizing your investments. However, with the flood of available data it can be difficult to separate the signal from the noise. To fully understand how to measure your campaigns, it is important to clarify existing measurement shortcomings and then determine which metrics to focus on to drive ROI.nnIn this webinar, Jerome Crochat, Quantcast's Senior Product Manager, and Michelle Ulizio
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