_tarang-baaz-case-study-2015.jpg "Tarang Baaz Case Study 2015 from a baaz song Video Screenshot Preview")
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⏲ Duration: 2 min 73 sec
✓ Published: 18-May-2015
✓ Published: 18-May-2015
Description:
Earlier this year, SMV Pakistan was tasked with the challenge of creating an Integrated Marketing Communication Strategy for Engro Foods Limited flagship brand TARANG.n nGiven the national stature of the brand and its association with the film industry, the brand launched a spectacular song in the hopes of reflecting its true essence of ‘DES KI AWAZ HUM HAI TARANGBAAZ’, emphasizing the brand's newly formed concept TARANGBAAZ; depicting mastery or expertise in any field.nnThe song featured si
Earlier this year, SMV Pakistan was tasked with the challenge of creating an Integrated Marketing Communication Strategy for Engro Foods Limited flagship brand TARANG.n nGiven the national stature of the brand and its association with the film industry, the brand launched a spectacular song in the hopes of reflecting its true essence of ‘DES KI AWAZ HUM HAI TARANGBAAZ’, emphasizing the brand's newly formed concept TARANGBAAZ; depicting mastery or expertise in any field.nnThe song featured si
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