_truth-campaign-fuse-warped-tour-inside-and-out-case-study.jpg "Truth Campaign Fuse Warped Tour: Inside and Out Case Study from young teen smoking Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 1 min 91 sec
✓ Published: 18-May-2012
✓ Published: 18-May-2012
Description:
Client: truth®.com nnMarketing Challenge: n- Create an anti-smoking campaign that young people will relate to and embrace on their own termsn- To brand truth as a badge of honor, proudly worn by the independent-thinking youthn- Make noise beyond paid media dollarsnnSolution:n- GTM Designed a non-traditional campaign that created content, direct connections and massive results.n- GTM Created INTERACTivism a peer to peer, culture based approach to marketing to young people by youngpeople, in
Client: truth®.com nnMarketing Challenge: n- Create an anti-smoking campaign that young people will relate to and embrace on their own termsn- To brand truth as a badge of honor, proudly worn by the independent-thinking youthn- Make noise beyond paid media dollarsnnSolution:n- GTM Designed a non-traditional campaign that created content, direct connections and massive results.n- GTM Created INTERACTivism a peer to peer, culture based approach to marketing to young people by youngpeople, in
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
_watch-this-before-you-quit-smoking-cigarettes.webp "Addiction Mindset")
_teen-smoking.webp "Pfizer")
_smoking-ban-what-is-it-and-why-are-some-opposed.webp "Health experts have welcomed a law which could help reduce the number of people who take up smoking, but others are concerned it goes too far.")
_athletes-that-died-far-too-young.webp "The accidental passing of a former NFL quarterback in the summer 2023 was one of several tragic reminders that even the most accomplished professional athletes in the world aren't immune to the cruelest twists of fate.")
_the-latest-episode-of-cbs39s-young-sheldon-presents-a-tough-choice.webp "Experience the official 'A Tough Choice' clip from Young Sheldon Season 7 Episode 9, crafted by creators Chuck Lorre and Steven Molaro. Witness the stellar performances of the Young Sheldon ensemble, led by Iain Armitage, Zoe Perry, Lance Barber, Annie Potts, Reagan Revord, and more. Don't let it slip by! Dive into Young Sheldon, available for streaming on Paramount+!<br/><br/>Young Sheldon Cast:<br/><br/>Iain Armitage, Zoe Perry, Lance Barber, Montana Jordan, Reagan Revord, Jim Parsons, Annie Potts, Craig T. Nelson, Matt Hobby, Emily Osment, Craig T. Nelson, Melissa Peterman, Wyatt McClure and Wallace Shawn<br/><br/>Stream Young Sheldon Season 7 now on Paramount+!")
_10-movies-to-watch-at-least-once-in-your-life.webp "10 Movies to Watch at Least Once in Your Life")
_young-smoke-andrew-schreiber.webp "This video was created based on my interest in teen smoking. As a daily smoker, I questioned my initial interest in the habit, and wondered how I was both swayed for and against smoking through the media and youth culture.Smoking commercials and billboards that we see on a daily basis can be ridiculous and distant from the grasp of the teenage community. In this video I tried to combine the idea of music video and commercial with the unifying theme of young smokers. It is meant to be both comi")
_love-blooms-again-on-netflix39s-queen-of-tears.webp "Embark on a riveting journey of bravery on the Netflix romantic saga, Queen of Tears Season 1, skillfully helmed by directors Kim Hee Won and Jang Young Woo. Join the stellar ensemble cast featuring Kim Soo Hyun, Kim Ji Won, and more as they deliver a captivating portrayal of resilience and valor. Don't miss out – dive into the captivating world of Queen of Tears, streaming now on Netflix!<br/><br/>Queen of Tears Cast:<br/><br/>Kim Soo Hyun, Kim Ji Won, Park Sung Hood, Kwak Dong Yeon and Lee Joo Bin<br/><br/>Stream Queen of Tears now on Netflix!")
_watch-this-before-you-quit-smoking-cigarettes.jpg)
_teen-smoking.jpg)
_smoking-ban-what-is-it-and-why-are-some-opposed.jpg)
_athletes-that-died-far-too-young.jpg)
_the-latest-episode-of-cbs39s-young-sheldon-presents-a-tough-choice.jpg)
_10-movies-to-watch-at-least-once-in-your-life.jpg)
_young-smoke-andrew-schreiber.jpg)
_love-blooms-again-on-netflix39s-queen-of-tears.jpg)
![[+]](/images/menu.gif){kind=small}