Imogen Matthews - AGELESS BEAUTY: HOW TO SPEAK TO THE 50+ CROWD from lsn Watch Video
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Description: London – At our Polarity Paradox Preview Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Imogen Matthews about the Flat Age Society and the untapped potential of the older female beauty market.nnMatthews, a beauty editor, consultant and publisher of the 2012 report, Older Women: The Forgotten Demographic, explained why this group has been ignored and how to reach 50-plus female beauty buyers. ‘There is a huge scepticism among these
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