_sara-wachter-boettcher-what-you-don39t-know-will-hurt-you-designing-with-and-for-existing-content-bdconf-april-2013.jpg "Sara Wachter-Boettcher - What you don't know will hurt you: Designing with and for existing content - BDConf, April 2013 from www bd com an Video Screenshot Preview")
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⏲ Duration: 36 min 64 sec
✓ Published: 17-Apr-2013
✓ Published: 17-Apr-2013
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Register Now for BD Conf at www.bdconf.comnnSara Wachter-Boettcher is an independent content strategist, writer, and rabble-rouser based in Lancaster, Pennsylvania. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.nnTod
Register Now for BD Conf at www.bdconf.comnnSara Wachter-Boettcher is an independent content strategist, writer, and rabble-rouser based in Lancaster, Pennsylvania. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.nnTod
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