What do you mean 'design'? - Relationships between contexts and words from diffusion of innovation meaning Watch Video
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Description: Whilst many of us normally focus on tangible and physical clues to examine the design industry, it is in the spoken or written form that often perceptions and relationships are reshaped in this profession. With the incredible rise of marketing strategies and a capitalist corporate culture, the growth of buzzwords has increased in the last few decades, modifying forever the true meaning and interpretation of design terminology, as well as the outcomes of this industry.nnThis short animation aims
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