_egta39s-and-the-gtvg39s-online-talk-with-karen-nelson-field-on-the-power-of-tv-in-the-attention-economy.jpg "egta's and The GTVG's Online Talk with Karen Nelson-Field on the power of TV in the attention economy from egta Video Screenshot Preview")
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⏲ Duration: 37 min 20 sec
✓ Published: 20-Nov-2020
✓ Published: 20-Nov-2020
Description:
During this webinar, Karen presented a summary of her ground-breaking work on video advertising effectiveness across multiple platforms through Australia, the UK and USA as well as her most recent research for the DACH region (Germany, Austria and Switzerland) - aptly named Not all reach is equal.
During this webinar, Karen presented a summary of her ground-breaking work on video advertising effectiveness across multiple platforms through Australia, the UK and USA as well as her most recent research for the DACH region (Germany, Austria and Switzerland) - aptly named Not all reach is equal.
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