Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: The 1 NEWS brand needed to evolved into a fresh design package that improved legibility, gave the show more energy and brought more consistency to 1 NEWS.nnThe team created a design logic around the 1 logo, creating a circular pulse. The emitting pulse triggers graphics and drives transitions, lower third and image reveals. This created a motion graphic mnemonic for the entire package. The circular style has also influenced the entire set design and AR production.nnWe refreshed the colour palett
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)