Smirnoff Master of the Mix Season 2 Case Study from episode 335 Watch Video
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Description: Client: Smirnoff - Master of the Mix nnMarketing Challenge:nTo re-establish the Smirnoff brand as the leader of nightlife culture via an own-able platform. Smirnoff wanted to be more exciting and stand out with their target of 21-29 yrs olds. nnSolution:n- Our response was the development of Master of The Mix a 360 platform with a TV show at its core that tapped into the cultural insight that DJ’s are key influencers and tastemakers in nightlife culture. n- The platform lead to the production
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