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Description: BIC & Gloria called us to do the promotional tv spot for the new BIC Evolution Pencils before going back to classes! The client idea was to do a pencils race where the BIC Pencils were the best ones.nPlenty Staff recall to their old primary school years and we created a 3d race track with all the BIC School stuff.nThe result was an explosion of colors! And of course.... The BIC Evolution Pencils were the winners! nnDirected by: PlentynArt Director: Pablo AlfierinAnimation Director: Mariano F
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