_coi-anti-teenage-pregnancy-39sick39.jpg "COI - Anti-Teenage Pregnancy - 'Sick' from teenage facts uk Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 07-Feb-2011
✓ Published: 07-Feb-2011
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Paul Hancock/Richard J WarrennnWhen this campaign launched in 2005, England had the highest rates of teenage pregnancy in Europe. The intention was to go deeper than the medical facts of contraception which have long featured in sexual health campaigns of this kind, and associate condom use with the most powerful currency among teenagers: respect from their peer group. nnThe whole campaign was deliberately not branded, other than with the
Paul Hancock/Richard J WarrennnWhen this campaign launched in 2005, England had the highest rates of teenage pregnancy in Europe. The intention was to go deeper than the medical facts of contraception which have long featured in sexual health campaigns of this kind, and associate condom use with the most powerful currency among teenagers: respect from their peer group. nnThe whole campaign was deliberately not branded, other than with the
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